Brand Partnerships

Distribution that
respects what
you've built.

We work with a selective number of brands, those that are serious about where their products are sold, how they're presented, and what price they carry. If that's you, here's how we work.

Pricing Control MAP enforcement across all channels
Brand Image Premium listing quality guaranteed
Market Position UK & EU channel authority
The Problem We Solve

Unmanaged distribution
doesn't look like a problem, at first.

It looks like growth. More resellers. More reach. More orders. Then, slowly, things drift, pricing inconsistencies, outdated listings, channels you didn't approve. By the time it's visible, the damage is already structural.

Pricing Erosion

Multiple sellers undercutting each other, MAP drifting, RRP ignored, your margin and your market position quietly shrinking.

Brand Dilution

Inconsistent imagery, outdated copy, listings no one governs. Your brand looks different everywhere, and not in a good way.

Channel Chaos

No single accountability. Your team firefighting instead of growing. Problems that compound faster than they're resolved.

What We Do Differently

Full responsibility.
Not just distribution.

We take on the full responsibility of channel management, not just distribution. That means your listings are ours to govern, your pricing is ours to protect, and your brand presence is ours to maintain to your standards.

Branding

Brand Presentation

Listing governance from content to compliance

  • Accurate imagery and A+ content maintained
  • Catalogue structure and ASIN control
  • Brand Registry and IP coordination
Pricing

Pricing Integrity

MAP thresholds agreed upfront and enforced

  • RRP protection across all active channels
  • Regular compliance reporting
  • Channel-level intervention when drift occurs
Control

Operational Control

Stock flow and demand planning

  • 3PL fulfilment coordination
  • Lead-time transparency throughout
  • Performance monitoring and KPI reporting
Coverage

Market Coverage

Sequenced market entry, no shortcuts

  • UK: Amazon, eBay, OnBuy, Wayfair
  • EU: Kaufland, Cdiscount, ManoMano
  • B2B wholesale and D2C channels available
How We Work Together

Three steps.
Zero ambiguity.

From alignment to execution to scale, here's how a brand partnership with CGS unfolds.

01

Align

We agree your pricing rules, channel boundaries, and reporting cadence. A formal distribution agreement covers everything. No ambiguity.

02

Execute

We take on catalogue ownership, activate fulfilment, audit existing listings, and begin performance tracking from day one.

03

Scale

Once foundations are solid, we sequence growth, EU market entry, new categories, commercial reviews held regularly.

FAQs — For Brands

What brands ask us

It depends on the current setup. If your existing resellers are authorised and operating within agreed pricing rules, we can work alongside them cleanly. If there's already drift or conflict, we address that first. We'll tell you what we find, honestly.

Pricing governance is built into the commercial agreement, not applied informally. MAP thresholds are defined upfront, monitored continuously, and reported on. If a channel drifts, we resolve it operationally. You won't need to chase us.

Yes, and it's better to build the right structure from the start. We sequence entry carefully: catalogue preparation, compliance, pricing architecture, then launch. No shortcuts that create problems later.

Supply terms, pricing governance, channel boundaries, reporting cadence, and escalation processes. Everything is documented. There's no ambiguity about what we own and what stays with your team.

Deliberately limited. Every partnership gets full operational attention, not a share of an overstretched team. We're not building a volume reseller operation.